For businesses to remain competitive in their marketplace they must continually look for different ways to satisfy the expectations of their customers and stakeholders as well as satisfy the needs of their employees and business partners. If they fail to do this then other businesses operating in the same marketplace will offer better value products and services to their customers resulting in a loss of revenue and the business may face the threat of closure. Overcoming this threat, looking to achieve competitive advantage, there are two distinct change options available. Businesses can look externally, continually developing innovative new products perhaps adapting new technology winning the race to satisfy existing and potentially new customer expectations for better value products at minimal cost, /
Date of Award | 2011 |
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Original language | English |
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Supervisor | Stuart Burgess (Supervisor) & Patrick Godfrey (Supervisor) |
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The development of a value improvement model for repetitive processes
Gibbons, P. M. (Author). 2011
Student thesis: Doctoral Thesis › Doctor of Philosophy (PhD)