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City image, city brand personality and Generation Z residents’ life satisfaction under economic crisis: Predictors of city-related social media engagement

Research output: Contribution to journalArticle

Original languageEnglish
Number of pages11
JournalJournal of Business Research
Early online date24 May 2019
DateAccepted/In press - 15 May 2019
DateE-pub ahead of print (current) - 24 May 2019


The originality of the present study lies in that it examines generation Z residents’ engagement with the city’s social media during economic crisis in relation to city image, city brand personality and residents’ overall satisfaction. In order to test our hypotheses, 947 usable questionnaires were collected in Thessaloniki, Greece via the mall intercept technique. The findings reveal the significant impact city image and city brand personality have on generation Z residents’ engagement with city’s social media. The results also demonstrate a negative linkage between residents’ overall satisfaction and their engagement with the city’s social media. Lastly, the results support that the relationship between residents' overall satisfaction and their engagement with city's social media accounts is moderated by the effect of economic crisis on residents' personal daily routine. Implications for theory and practice are also discussed.

    Research areas

  • City image, city brand personality, Generation Z, residents, social media engagement, economic crisis



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    Rights statement: This is the author accepted manuscript (AAM). The final published version (version of record) is available online via Elsevier at Please refer to any applicable terms of use of the publisher.

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    Embargo ends: 24/11/20

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    Licence: CC BY-NC-ND


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