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How transport sightseeing experiences at an urban destination influence tourists’ future behavior

Research output: Contribution to conferenceAbstract

Original languageEnglish
Number of pages7
DatePublished - 29 May 2018
EventEuropean Marketing Academy Conference (EMAC) - Glasgow, United Kingdom
Duration: 29 May 20181 Jun 2018


ConferenceEuropean Marketing Academy Conference (EMAC)
CountryUnited Kingdom


This paper examines how tourists’ recent experiences while visiting a tourism destination (TD) may affect individuals’ future intentions, and specifically their electronic word-of-mouth (eWOM) communication of their experience and intention to revisit the destination. By adopting sightseeing city tours as a study context and using the Schema Theory, this study shows that perceived value of bus sightseeing experience (PVBSE) contributes to enriching the overall experience at the destination. A proposed and tested model shows that PVBSE partially mediates the relationship between tourist emotions and eWOM, and fully mediates the PVBSE - revisit intention relationship. Given the scarcity of research on urban bus-sightseeing tours, this study contributes, both theoretically and managerially, to a better understanding of its influence on tourists’ future behavior.


European Marketing Academy Conference (EMAC)

Duration29 May 20181 Jun 2018
CountryUnited Kingdom
Degree of recognitionInternational event

Event: Conference


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