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Linking the dots among destination images, place attachment, and revisit intentions: A study among British and Russian tourists

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)15-29
Number of pages15
JournalTourism Management
Early online date16 Nov 2016
DateAccepted/In press - 4 Nov 2016
DateE-pub ahead of print - 16 Nov 2016
DatePublished (current) - 1 Jun 2017


Limited evidence suggests that the incorporation of both image components (cognitive, affective, and conative) and holistic image is meaningful for predicting tourists’ revisit intentions. Extending this line of research, the present study aims to unravel the relative influence that each component of image has directly and indirectly, via holistic image, on revisit intentions. In doing so, we incorporate two national samples (British and Russians) of diverse tourist profile and significantly different levels of visitation frequency to investigate place attachment as a moderator. Evidence from 1362 British and 1164 Russian tourists indicated that all image components have a positive indirect effect on revisit intention via holistic image, while conative has also a direct one. As expected, the image components rank differently for British and Russian tourists. The indirect effects of destination images on revisit intention, except conative, are conditional and, interestingly, most of these are stronger for tourists with low PA.

    Research areas

  • destination image, Place attachment, Revisit Intention , Moderated mediation, UK, Russia

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    Rights statement: This is the author accepted manuscript (AAM). The final published version (version of record) is available online via Elsevier at Please refer to any applicable terms of use of the publisher.

    Accepted author manuscript, 1022 KB, PDF document


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