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Second Life adoption in education: A motivational model based on Uses and Gratifications theory

Research output: Contribution to journalArticle

  • M. Dolores Gallego
  • Salvador Bueno
  • Jan Noyes
Original languageEnglish
Pages (from-to)81-93
Number of pages13
JournalComputers and Education
Volume100
Early online date5 May 2016
DOIs
DateAccepted/In press - 4 May 2016
DateE-pub ahead of print - 5 May 2016
DatePublished (current) - Sep 2016

Abstract

Social Virtual Worlds (SVWs) are increasingly being used in education; however, little is known about how personal motivation affects engagement in online learning courses (e-learning). This article focuses on Second Life which is one of the better known SVW platforms and allows relationships to develop amongst people who share similar interests and/or activities The aims of this study are twofold: (1) to analyse the motivation of Second Life users with regard to e-learning; and (2) to propose a model that explains and predicts the adoption of Second Life in this context. This model has been defined under the postulates of the Uses and Gratification theory (Blumler & Katz, 1974; Swanson, 1987) which comprises the seven constructs of convenience, entertainment, socialising, status seeking, information seeking, sharing experience, and continuance intention. A web-based survey is reported. Findings confirm the positive influence of convenience, sharing experiences, and entertainment on the intention to continue to use Second Life e-learning, and the positive impact of status, and information seeking on sharing experiences. Implications of this study are considered under the three categories of academic, managerial, and technological perspectives.

    Research areas

  • Second Life, Social Virtual World, Education, Motivations, Uses and Gratifications theory

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  • Full-text PDF (accepted author manuscript)

    Rights statement: This is the author accepted manuscript (AAM). The final published version (version of record) is available online via Elsevier at http://www.sciencedirect.com/science/article/pii/S0360131516301105. Please refer to any applicable terms of use of the publisher.

    Accepted author manuscript, 714 KB, PDF-document

    Licence: CC BY-NC-ND

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