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Traditional and alternative methods of measuring the understandability of accounting narratives

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)183-208
Number of pages26
JournalAccounting, Auditing and Accountability Journal
Volume27
Issue number1
DOIs
DateAccepted/In press - 2013
DatePublished (current) - 2014

Abstract

Purpose – The study aims to explore the use of alternative measures of “understandability” on accounting texts. This includes the meaning identification test (MIT) and the sentence verification technique (SVT), which have not previously been used by accounting researchers, as well as variants on the traditional Cloze tests such as the C-Test.

Design/methodology/approach – This study focuses on the understandability of accounting texts and evaluates how reliable the Cloze test is as a measure of comprehension. An experiment was designed and conducted to measure users' performance with a variety of comprehension measures (MIT, SVT, Cloze, C-Test).

Findings – The study concludes that the outcomes from the MIT and SVT comprehension tests are not significantly associated with those from the Cloze tests. This implies that while the Cloze test is a good measure of the predictability of accounting narratives, and of textual redundancy, it does not necessarily measure the understandability of the text.

Originality/value – These measures of understandability, which have not previously been used in accounting, would enable researchers to test the communicational effectiveness of using different accounting narratives such as annual reports or prospectuses. Such a measure could be used to improve the understandability of accounting narratives. The strengths and weaknesses of the various tests are assessed. It is suggested that there is a need for further experimentation especially with the MIT test.

    Research areas

  • Measurement, Comprehension, Understandability

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  • Full-text PDF (accepted author manuscript)

    Rights statement: This is the author accepted manuscript (AAM). The final published version (version of record) is available online via Emerald at http://www.emeraldinsight.com/doi/abs/10.1108/AAAJ-04-2013-1314. Please refer to any applicable terms of use of the publisher.

    Accepted author manuscript, 388 KB, PDF-document

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